Grind Flame vs. Array Digital
Array Digital offers legal digital marketing services with solid fundamentals. Here's how their standard approach compares to Grind Flame's case acquisition system.
The Bottom Line
Array Digital provides solid legal marketing fundamentals. Grind Flame provides a complete case acquisition system with AI intake, case-value attribution, and integrated channel strategy. For firms that want standard digital marketing, both work. For firms that want technology-driven case growth, Grind Flame offers significantly more.
Side-by-Side
Feature-by-Feature Comparison
| Feature | Grind Flame | Array Digital |
|---|---|---|
| Service Range | Full-stack: SEO, PPC, LSA, web design, reputation, AI chat, case tracking. | Digital marketing services for law firms including web design, SEO, PPC. |
| Website Design | Fully custom, conversion-engineered websites you own. | Web design services for law firms. Clean, professional work. |
| SEO Strategy | Practice-area-specific SEO with local dominance and content strategy. | SEO services with legal industry focus. |
| PPC Management | Full-service Google Ads and LSA with case-value-focused bidding. | PPC management available for law firm clients. |
| AI Chat & Intake | AI-powered 24/7 chat with practice-area-specific intake qualification. | Standard lead capture. No AI-powered intake tools. |
| Reputation Management | Full-service review generation, monitoring, and response included. | Reputation management services available. |
| Case Value Attribution | Full tracking from click to signed retainer to case value. | Standard reporting and analytics. |
| Legal Focus | Legal is a primary vertical alongside medical and home services. | Legal-focused agency. Understands the industry. |
| Pricing | Transparent monthly retainer. You own everything built. | Competitive pricing for legal marketing services. |
| Asset Ownership | You own your website, content, domain, and all digital assets. | Ownership terms vary. Verify before signing. |
Key Differences
What Actually Matters When Choosing
Full Growth System vs. Standard Services
Array Digital provides solid digital marketing services for law firms. Grind Flame builds an integrated case acquisition system where SEO, PPC, LSA, AI intake, reputation management, and case-value tracking all work together. The system approach means every channel reinforces the others, producing compound growth instead of isolated results.
AI-Powered Intake Captures More Cases
Standard forms and contact pages lose prospects. When someone searches for a divorce attorney or personal injury lawyer and lands on your site at 9 PM, they need engagement now, not a promise of a callback tomorrow. Grind Flame's AI chat qualifies these prospects in real time, asks the right intake questions, and routes qualified leads to your team. Array Digital uses standard lead capture methods.
Case Value Attribution
Knowing how many leads your marketing produced is basic. Knowing which campaigns produced the most signed retainers with the highest case values transforms how you allocate budget. Grind Flame tracks from first click through to signed case, giving you precise ROI data. Array Digital provides standard reporting that typically stops at the lead level.
Conversion Engineering, Not Just Web Design
Both agencies build websites. The difference is methodology. Array Digital designs professional law firm websites. Grind Flame engineers conversion systems: strategic page architecture, tested CTA placement, practice-area-specific conversion paths, and continuous optimization based on actual case data. A website that looks good is table stakes. A website that converts at 2x the industry average is the goal.
Who's It For
Choose What Fits Your Firm
Choose Grind Flame If You Want
- Firms that want a complete case acquisition system, not just standard digital services
- Attorneys needing AI-powered 24/7 intake capture for after-hours prospects
- Practices that want case-value attribution to optimize marketing ROI
- Firms looking for conversion-engineered websites, not just attractive design
- Multi-practice-area firms needing integrated strategy across channels
Choose Array Digital If You Want
- Firms looking for a legal-focused agency with straightforward services
- Attorneys who want solid web design and SEO without additional complexity
- Practices with modest budgets seeking standard digital marketing
- Firms early in their digital marketing journey needing core foundations
FAQ
Common Questions
How does Array Digital compare to Grind Flame?
Array Digital is a solid legal marketing agency offering web design, SEO, and PPC. Grind Flame provides those same services plus AI-powered intake, case-value attribution, and a systems-based approach that integrates all channels. For firms with basic digital marketing needs, Array Digital is a reasonable choice. For firms wanting technology-driven case acquisition, Grind Flame offers more capabilities.
Is Grind Flame more expensive than Array Digital?
Investment levels depend on scope. The right metric is cost per signed case. A higher monthly investment that produces more signed high-value cases delivers better ROI than a lower investment producing fewer or lower-value leads. We track to the case level so you always know your true return.
Can you handle the same practice areas as Array Digital?
Yes. We serve personal injury, family law, criminal defense, immigration, estate planning, and more. Each practice area gets a tailored strategy built around its unique search patterns, intake requirements, and competitive dynamics.
What about switching from Array Digital?
We handle the full transition: new website design, content migration, SEO authority preservation, ad account optimization, and AI chat implementation. Most transitions complete within 30-45 days with minimal disruption to your case pipeline.
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