How to Market Semaglutide at Your Med Spa

The Biggest Opportunity in Med Spa History

Medical weight loss has exploded. Since GLP-1 medications like semaglutide (Wegovy, Ozempic) and tirzepatide (Mounjaro, Zepbound) went mainstream, search demand has surged by over 3,000% in two years.

For med spas, this is a once-in-a-generation opportunity. Weight loss patients become long-term patients. They buy into recurring programs. And they cross-sell into aesthetics at a higher rate than almost any other entry point.

But the marketing rules for weight loss are stricter than any other category in aesthetics. Get it wrong and you face ad account bans, FTC scrutiny, and potential legal liability.

Compliance: The Non-Negotiable Foundation

Weight loss marketing is regulated more heavily than any other aesthetic category. Here's what you need to know before spending a dollar on ads.

FTC Rules for Weight Loss Claims

• No guaranteed outcomes: You cannot promise specific weight loss amounts
• Typical results required: If you show a testimonial, you must disclose typical results
• Before/after restrictions: Must be representative of what patients typically experience
• No "fast" or "easy" claims: FTC specifically targets these words in weight loss marketing

Google Ads Restrictions

• Cannot mention specific drug brand names in ad copy (Ozempic, Wegovy)
• Cannot use before/after images in any ad format
• Cannot make weight loss claims with specific numbers
• Landing pages must include appropriate disclaimers
• Healthcare advertiser verification may be required

Meta (Facebook/Instagram) Restrictions

• No before/after photos in paid ads
• No images implying negative body perception
• No specific weight loss claims or guarantees
• No mention of prescription drugs in ad creative

The SEO Strategy That Works

Since paid advertising is heavily restricted for weight loss, SEO becomes your primary marketing channel. Organic content on your website faces far fewer restrictions than paid ads.

Essential Pages for Your Website

1. Main weight loss program page: Overview, how it works, who qualifies, pricing, CTA
2. Semaglutide-specific page: What it is, how it works, side effects, qualifications, your protocol
3. Tirzepatide-specific page: Same structure as semaglutide, different drug
4. FAQ page: Address every question patients Google about GLP-1 medications
5. Results page: Patient transformations with proper consent and disclaimers
6. Pricing page: Transparent pricing builds trust in a category full of bait-and-switch

Patient Acquisition Funnel

Weight loss patients follow a predictable path. Your marketing should mirror it:

Retention: The Real Revenue Model

A single semaglutide patient is worth $3,000-$8,000 per year in medication revenue alone. Add body contouring, skin tightening, and other aesthetics, and lifetime value can exceed $15,000-$25,000.

But only if they stay. Weight loss patient retention requires:

• Monthly check-ins: Scheduled appointments keep patients accountable and connected
• Progress tracking: Document and celebrate milestones
• Education: Ongoing nutrition, exercise, and lifestyle guidance
• Cross-sell timing: Introduce body contouring at the 3-6 month mark when weight stabilizes
• Community: Private Facebook groups or in-office support groups

Revenue Projection Calculator

The Bottom Line

Medical weight loss is the biggest patient acquisition opportunity med spas have seen in a decade. The demand is massive, the revenue per patient is high, and the cross-sell potential is enormous.

But the marketing rules are strict and getting stricter. Build your strategy on SEO, education, and compliance first. Layer in paid advertising carefully and with expert guidance. And invest in retention systems that turn one-time patients into multi-year relationships.

The med spas that build their weight loss programs now will dominate for years. The ones that wait will spend years trying to catch up.