General Dentistry Marketing That Builds a Thriving Practice
New patients searching for a dentist right now will choose between you and the practice down the street. We make sure your online presence, reviews, and first impression win that comparison every time.
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Annual Patient Attrition
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Stars Required to Compete
Your Practice Loses 15-20% of Patients Every Year. Are You Replacing Them?
Patients move. They change jobs and insurance. They simply stop coming. Every general dental practice faces natural attrition that slowly erodes the patient base. Without a consistent flow of new patients, your schedule develops gaps and production declines.
The good news: thousands of people in your area are searching for a new dentist right now. They just moved to town. Their old dentist retired. They want somewhere closer. Their insurance changed. These are high-intent, ready-to-book patients. The question is whether they find you or the competition.
We build new patient acquisition systems for general dental practices. From dominating local search to converting website visitors into booked appointments, every piece works together to keep your schedule full.
What We Market
Service-Specific Campaigns That Attract Quality Patients
Cleanings & Checkups
"Dentist near me" / "Dental cleaning [city]"
The most common dental search. Patients looking for routine cleanings are seeking a long-term dental home. Win this search and you win a patient for years.
New Patient Exams
"New patient dentist" / "Accepting new patients [city]"
Patients actively searching for a new dentist. They've just moved, changed insurance, or had a bad experience elsewhere. High-intent, ready to book today.
Fillings & Restorations
"Cavity filling near me" / "Tooth-colored fillings [city]"
Patients needing fillings often search after a diagnosis. They're comparing options, looking for comfort-focused care, and checking if you accept their insurance.
Root Canals
"Root canal dentist [city]" / "Painless root canal"
High-anxiety patients who need reassurance. Marketing around root canals must address fear directly with messaging about sedation, comfort, and modern techniques.
Extractions
"Tooth extraction near me" / "Wisdom teeth removal [city]"
Patients facing extractions search with urgency and anxiety. Clear information about the process, recovery, and comfort measures converts worried searchers into booked patients.
Insurance & Affordable Care
"Dentist that accepts [insurance]" / "Affordable dentist [city]"
Insurance acceptance is a top decision factor. Patients search by insurance provider name. Having dedicated pages for each insurance you accept captures highly qualified traffic.
Our Approach
Your General Dentistry Marketing Playbook
Local SEO Domination
Rank #1 in the Google Map Pack for "dentist near me" in your area. Google Business optimization, review strategy, local citations, and neighborhood-specific content that establishes your practice as the go-to option.
Google Ads for New Patients
Geo-targeted campaigns capturing people actively searching for a new dentist. Insurance-specific ads, new patient special messaging, and landing pages designed to convert searchers into booked appointments.
Insurance-Specific Landing Pages
Dedicated pages for every insurance plan you accept. Patients search "[insurance name] dentist near me" constantly. Having optimized pages for each plan captures traffic your competitors miss entirely.
New Patient Special Campaigns
Strategic new patient offers that attract quality patients without devaluing your services. Exam + cleaning + x-ray specials, no-insurance pricing, and welcome packages promoted through targeted digital channels.
Google Review Generation
Automated review requests timed after positive appointments. Response strategy for every review. Building the 4.8+ star rating that makes you the obvious choice when patients compare dentists in your area.
Recall & Retention Automation
Automated reminders for 6-month checkups, birthday greetings, reactivation campaigns for lapsed patients, and newsletters. Keep your hygiene schedule full and your patient base engaged year-round.
FAQ
General Dentistry Marketing Questions
How do we compete with the corporate dental chains?
Corporate chains compete on price and convenience. You compete on quality, relationships, and continuity of care. We position your practice to attract patients who value seeing the same dentist every visit, who want personalized care, and who will become loyal, referring patients. These patients are more profitable long-term.
Is general dentistry marketing worth the investment?
Absolutely. The average general dentistry patient is worth $500-$800 per year in production, retained for 5-8 years. That's $2,500-$6,400 per patient. If your cost to acquire a new patient is $100-$300 through digital marketing, the ROI is clear. And that doesn't count referrals.
How important is insurance information on our website?
Extremely important. Insurance acceptance is one of the top 3 factors patients use to choose a dentist. We build dedicated pages for each insurance plan you accept, optimized for "dentist that takes [insurance name]" searches. This alone can significantly increase your new patient volume.
How do we stand out when every dentist offers the same services?
Differentiation comes from how you communicate, not what you offer. Your team culture, patient experience, technology, office environment, and approach to care are all differentiators. We help you identify and amplify what makes your practice unique in messaging that resonates with the patients you want to attract.
Ready to Build a Steady New Patient Pipeline?
Free audit of your general dentistry marketing. See where new patients are going to competitors and how to capture your share.
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