EV Charger Marketing That Captures the Wave
EV charger installations are the fastest-growing service category in residential electrical. The electricians who market this service now will own the category for years. We help you capture the wave before competitors do.
Get a Free EV Charger Marketing AuditSearch Volume Growth (3yr)
Avg. Home Install Value
With Panel Upgrade Bundle
Annual EV Adoption Growth
EV Charger Demand Is Exploding. Are You Capturing It?
Every new EV sold needs a home charger installed. Every apartment complex, office building, and parking garage is evaluating charging infrastructure. This is a once-in-a-generation growth opportunity for electrical contractors.
But EV buyers research differently. They compare charger brands, check permit requirements, calculate costs, and look for electricians who specialize in EV work. Generic "electrician" marketing won't capture these high-value leads. You need dedicated EV charger campaigns that speak their language.
What We Market
Every Type of EV Charging Installation
Tesla Wall Connector
Tesla dominates the EV market. "Tesla charger installation" is one of the highest-volume searches in the category. We build dedicated Tesla installation pages and campaigns.
Level 2 Home Chargers
ChargePoint, JuiceBox, Grizzl-E, Wallbox. Every EV owner needs a Level 2 home charger. We build brand-agnostic campaigns that capture homeowners regardless of which charger they choose.
Commercial EV Stations
Businesses, apartment complexes, and municipalities are installing public and semi-public charging. Higher ticket, multi-station projects with recurring maintenance contracts.
Panel Upgrade + EV Bundle
Most older homes need a panel upgrade to support an EV charger. We market the bundle, increasing your average ticket from $800 to $3,000+ per installation.
Multi-Unit & HOA Installations
Condos, townhomes, and HOA communities have unique electrical requirements for EV charging. We position you as the expert who navigates shared-meter and parking structure complexities.
Fleet & Workplace Charging
Companies electrifying their vehicle fleets and adding employee charging. High-value projects with ongoing management and expansion opportunities.
Our Approach
Your EV Charger Marketing Playbook
EV-Specific Landing Pages
Dedicated pages for Tesla installations, Level 2 chargers, commercial stations, and panel upgrade bundles. Each page addresses the specific questions and concerns of that buyer.
Google Ads for EV Installation
Campaigns targeting "EV charger installation near me," "Tesla wall connector electrician," and brand-specific terms. High commercial intent with strong conversion rates.
Educational Content Strategy
EV charger buyers research heavily. We create comparison guides, cost calculators, permit requirement articles, and FAQ content that captures them during the research phase.
Utility Rebate Marketing
Many utilities offer EV charger rebates. We create content around available rebates in your area, driving traffic from homeowners looking to save on installation costs.
Social Media & Video
Installation process videos, time-lapse installs, and educational content for EV owner groups and communities. Position your electricians as EV charging specialists.
Partner & Referral Programs
Relationships with car dealerships, solar installers, and EV owner groups. We build referral marketing systems that create a steady stream of EV charger installation leads.
FAQ
EV Charger Marketing Questions
Is EV charger installation marketing really worth investing in?
EV adoption is growing 30%+ year over year. "EV charger installation" searches have tripled in three years. The electricians who establish authority in this category now will own it for the next decade. Early movers in EV charger marketing are seeing 5-10x return on investment.
How do you market the panel upgrade upsell?
We educate homeowners during the research phase that most pre-2000 homes need a panel upgrade to safely support an EV charger. Our landing pages include a qualification quiz that identifies upgrade needs before the first call, increasing your average ticket significantly.
Can you target specific EV brands like Tesla or Rivian?
Yes. Tesla owners search for "Tesla Wall Connector installation," Rivian owners search for "Rivian charger install." We build brand-specific campaigns and landing pages that match the specific charger and vehicle each customer owns.
What about marketing to commercial properties for EV charging?
Commercial EV charging is a separate campaign with different targeting. We reach property managers, HOA boards, and business owners through Google Ads, LinkedIn, and content marketing focused on the ROI and regulatory requirements of commercial charging infrastructure.
Own the EV Charger Market in Your Area
Free audit of your EV charger marketing. See how many installation searches you're missing and what it takes to capture the growing demand.
Get Your Free EV Charger Marketing Audit