Generator Marketing That Sells $10K+ Jobs
Whole-home generators are a $5,000-$15,000+ sale with strong seasonal demand and referral potential. We build campaigns that capture homeowners searching for backup power before and during storm season.
Get a Free Generator Marketing AuditAvg. Generator Job Value
Annual Market Growth
Search Spike After Outages
Neighbor Referral Rate
Storm Season Sells Generators. Your Marketing Needs to Be Ready.
Generator demand is heavily seasonal. Searches spike 5x after major power outages and stay elevated through storm season. The electrical contractors who have marketing systems ready before the storm capture the lion's share of high-ticket installations.
Generator buyers are also the most research-intensive electrical customers. They compare brands, read reviews, check dealer certifications, and request multiple quotes. Your marketing needs to educate, build trust, and position you as the authorized expert in your market.
What We Market
Every Generator Brand & Service
Generac Whole-Home Generators
Generac dominates the residential generator market with massive brand recognition. "Generac dealer near me" and "Generac installation" are high-intent, high-ticket searches we capture.
Kohler Standby Generators
Kohler appeals to premium homeowners who want the best. We build campaigns that position your company as the certified Kohler installer and target homeowners who prioritize quality.
Briggs & Stratton Generators
A trusted brand in the mid-range market. We target budget-conscious homeowners who want reliable backup power without the premium price point.
Portable to Standby Upgrades
Millions of homeowners own portable generators. We target the upgrade market with content showing the convenience, safety, and value of automatic standby systems.
Transfer Switch Installation
Transfer switches are a gateway service to full generator installations. We market these as the smart first step for homeowners who aren't ready for a full standby system yet.
Generator Maintenance Plans
Installed generators need annual maintenance. We build and promote maintenance programs that create recurring revenue and keep you connected to high-value customers.
Our Approach
Your Generator Marketing Playbook
Brand-Specific Landing Pages
Dedicated pages for Generac, Kohler, and other brands you carry. Homeowners search by brand name and expect to see authorized dealers. We make sure they find you.
Storm Season Campaigns
Generator demand spikes before and during storm season. We pre-build campaigns that activate with increased budgets when severe weather forecasts hit, capturing demand at its peak.
Cost Calculator & Sizing Content
"How much does a whole-home generator cost?" is one of the top searches. We create cost calculators, sizing guides, and comparison content that captures researchers.
Google Ads & LSA Domination
High-intent campaigns targeting "generator installation near me," "standby generator electrician," and brand-specific terms. Geo-targeted ads with landing pages built to convert.
Neighborhood & Community Marketing
One generator installation on a block often leads to three more. We build neighborhood-targeted campaigns and referral programs that turn single installations into clusters.
Maintenance Plan Promotion
Existing generator owners need annual maintenance. We market your maintenance plans to your installed base and to homeowners with competitors' installations, building recurring revenue.
FAQ
Generator Marketing Questions
When is the best time to market generator installations?
Generator demand peaks in two windows: pre-storm season (spring/early summer) and immediately after major power outages. We run always-on baseline campaigns year-round and have storm-activated campaigns ready to scale up instantly when demand spikes.
How do you compete with big-box retailers on generator sales?
Big-box stores sell generators but don't install them. We position your company as the full-service solution: consultation, sizing, permitting, installation, and ongoing maintenance. The messaging emphasizes why professional installation by a licensed electrician is safer and more reliable than DIY.
What's the typical cost per generator lead?
Generator leads tend to run $50-150 through paid search, higher than general electrical but justified by the $5,000-$15,000+ job value. We optimize for cost per consultation booked and cost per installation sold, not just leads generated.
How do you market generator maintenance plans?
We target your installed customer base with email and SMS reminders, and we also target homeowners who bought generators from competitors through Google Ads and content marketing. Annual maintenance is a $200-400 service that keeps customers connected and generates upgrade opportunities.
Sell More Generators Year-Round
Free audit of your generator marketing. See where homeowners searching for backup power are going and how to capture every high-ticket lead in your area.
Get Your Free Generator Marketing Audit