Divorce Marketing That Builds Your Caseload
Divorce is the most searched practice area in family law. We build the marketing engine that positions your firm as the trusted choice for people navigating the most difficult transition of their lives.
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Most Searched Family Law Term
Avg. Divorce Case Value
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Divorce Is Your Highest-Volume Practice Area. Market It That Way.
Divorce is the gateway to your entire family law practice. The client who hires you for a divorce often comes back for custody modifications, support adjustments, and refers friends facing similar situations. Winning divorce clients means building your practice long-term.
But "divorce attorney near me" is one of the most competitive search terms in legal marketing. Every family law firm, general practitioner, and discount legal service is fighting for those clicks. The firms that win are the ones with specific, credible content for every type of divorce they handle.
We build divorce marketing systems that don't just generate leads. They attract the right clients for the types of cases your firm wants. Contested. Uncontested. Collaborative. High-asset. Every case type gets its own strategy.
Case Types
Dedicated Marketing for Every Divorce Type
Contested Divorce
"Contested divorce attorney [city]" / "Divorce lawyer for complex assets"
High-asset, high-conflict divorces where clients need aggressive representation. These cases generate the highest fees and require the strongest credibility signals in your marketing.
Uncontested Divorce
"Uncontested divorce [city]" / "Simple divorce lawyer near me"
High-volume, lower-cost cases that build your caseload foundation. Clients search for speed, affordability, and simplicity. Your marketing should reflect all three.
Collaborative Divorce
"Collaborative divorce attorney" / "Divorce mediation lawyer"
Growing category attracting educated, amicable couples. These clients research thoroughly and prefer attorneys who lead with problem-solving over litigation.
Military Divorce
"Military divorce attorney" / "Divorce lawyer for military spouses"
Specialized niche with unique rules around military pensions, deployment custody, and base housing. Marketing to this audience requires demonstrating specific expertise.
High-Net-Worth Divorce
"High-asset divorce attorney" / "Divorce lawyer for business owners"
The most lucrative divorce cases. Clients are sophisticated, private, and demand absolute competence. Your digital presence must convey discretion and elite capability.
Same-Sex Divorce
"LGBT divorce lawyer [city]" / "Same-sex divorce attorney"
Clients in this category specifically seek firms that understand the unique legal considerations. Inclusive language and demonstrated experience are essential.
SEO & Paid Search
We Rank You for the Searches That Become Cases
Your potential clients are searching right now. We make sure your firm appears at the top of every divorce-related search in your jurisdiction.
Our Approach
Your Divorce Marketing Playbook
Practice-Area Landing Pages
Dedicated pages for contested, uncontested, collaborative, military, and high-net-worth divorce. Each page targets specific client searches, addresses unique objections, and drives consultations.
Google Ads by Divorce Type
Separate campaigns for different divorce types. "Uncontested divorce" clients want different messaging than "high-asset divorce" clients. Each gets its own keywords, ad copy, and landing page.
Local Services Ads
Google Screened badge builds instant trust. We optimize your LSA profile with the right practice areas, service areas, and budget to appear at the very top of local search results.
Educational Content Strategy
State-specific guides, cost calculators, process timelines, and FAQ pages. Answer the questions people ask at 2 AM and you become the attorney they call at 9 AM.
Attorney Profile Optimization
Your potential clients want to see who they're hiring. Professional photos, video introductions, case experience, and personality. Make the human connection before the consultation.
Review Generation & Management
Post-case review requests timed for maximum positive response. Build the Google review count and rating that makes your firm the obvious choice over competitors.
FAQ
Divorce Marketing Questions
How competitive is the divorce attorney keyword market?
Extremely competitive. "Divorce attorney near me" is one of the highest-cost keywords in legal advertising, often $50-200+ per click in major metros. That's exactly why strategy matters. We build campaigns that target high-intent, lower-competition long-tail keywords while still competing on head terms when the ROI justifies it.
Should I market contested and uncontested divorce separately?
Absolutely. These are fundamentally different clients with different needs, budgets, and objections. Contested divorce clients need to see trial experience and aggressive representation. Uncontested divorce clients need speed, simplicity, and affordability. One page cannot serve both audiences effectively.
How do you handle the emotional sensitivity of divorce marketing?
Every piece of content we create is reviewed for tone. We never use fear-mongering or aggressive language. The goal is to position your firm as a calm, competent guide who understands what your client is going through. Empathy first, authority second, call to action third.
What's the best channel for divorce attorney marketing?
Google Search (both organic and paid) is the primary driver. When someone decides they need a divorce attorney, they search. Local Services Ads, Google Ads, and SEO form the foundation. We layer in content marketing and reputation management to build long-term authority and reduce cost per acquisition over time.
Ready to Dominate Divorce Marketing in Your Market?
Free audit of your current divorce marketing. We'll show you exactly where potential clients are choosing other firms and how to win them over.
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