Domestic Violence Marketing That Reaches Those Who Need Help
People in danger need an attorney immediately. We make sure your firm appears the instant someone searches for protection, with messaging that communicates safety, urgency, and trusted legal expertise.
Get a Free Marketing ConsultationDV Victims Per Year in U.S.
Search Intent Level
Typical Decision Timeframe
Conversion Rate from Search
When Someone Needs Protection, They Need to Find You Immediately
Domestic violence clients don't comparison-shop like divorce clients. They search in crisis. "How to get a restraining order." "Protective order attorney near me." "Help with domestic violence." They need an attorney now, and they'll call the first firm that makes them feel safe.
That means your firm needs to be visible, accessible, and trustworthy in the moment of crisis. A fast-loading website with prominent contact information. Clear, compassionate messaging. An obvious path from "I need help" to "I have help."
We build marketing systems that prioritize visibility and trust for these urgent searches. Every element is designed to remove barriers between someone in danger and the legal protection they need.
Case Types
Targeted Marketing for Every DV Case Type
Protective Orders
"Protective order attorney [city]" / "Restraining order lawyer near me"
Emergency and permanent protective orders. These clients are in immediate danger and need to find an attorney who can act fast. Speed and visibility in search are critical.
Restraining Orders
"Restraining order attorney" / "How to get a restraining order"
Civil restraining orders for harassment, stalking, and domestic threats. Clients searching for restraining orders need clear information about the process and a firm they trust to protect them.
Domestic Violence Defense
"Domestic violence defense attorney" / "DV charges lawyer [city]"
Clients accused of domestic violence who need experienced defense representation. These cases are urgent, high-stakes, and require marketing that conveys competence without minimizing the seriousness.
Victims' Rights Advocacy
"Domestic violence lawyer for victims" / "DV victim attorney"
Representing victims through the legal process. Safety planning, court accompaniment, and navigating the intersection of criminal and family law proceedings.
Our Approach
Your DV Marketing Strategy
Emergency-Focused Landing Pages
People in domestic violence situations need help now. Landing pages with prominent phone numbers, immediate action steps, and clear "call today" messaging. No clutter. No barriers. Just a direct path to safety.
Google Ads for Immediate Intent
High-urgency campaigns targeting "restraining order lawyer" and "protective order attorney." These searchers need help today. Ads run with call extensions, location extensions, and emergency messaging.
Safety-First Content Strategy
Blog posts and guides explaining the protective order process, what to expect in court, safety planning, and next steps. Every piece of content prioritizes the reader's safety and clearly guides them to legal help.
Local Services Ads
Google Screened badge builds instant trust for a practice area where trust is paramount. We optimize your LSA profile to appear at the top when someone in your area needs immediate protection.
Resource Page Strategy
Comprehensive local resource pages connecting to shelters, hotlines, counseling services, and legal aid. These pages attract organic traffic, build community trust, and position your firm as genuinely invested in helping.
Sensitive Messaging Development
Every word matters. We craft messaging that validates the experience, conveys safety, demonstrates legal expertise, and removes barriers to reaching out. No judgment. No aggression. Just clear help.
FAQ
DV Marketing Questions
How do you handle the sensitivity of domestic violence marketing?
With absolute care. Every piece of content is reviewed for tone, language, and impact. We never use sensationalized language or imagery. The messaging focuses on safety, empowerment, and clear next steps. The goal is to make someone in a dangerous situation feel safe enough to reach out.
Should I market DV defense and victim representation separately?
Absolutely, and they should never appear on the same page. A victim searching for help should never see content about defending those accused of domestic violence. We build completely separate campaigns, landing pages, and content strategies for each side.
What about digital safety for clients viewing DV content?
We include safety features on DV-related pages. Quick-exit buttons that redirect to neutral sites, minimal browser history footprint, and clear warnings about internet safety. These features demonstrate genuine care and protect vulnerable visitors.
How competitive is the domestic violence attorney keyword space?
Less competitive than divorce or custody keywords, but the stakes are higher. These are life-safety situations. We focus on speed to market, local targeting, and creating content that provides immediate value. The conversion rates for DV-related searches tend to be high because the intent is urgent.
Ready to Reach the Clients Who Need You Most?
Let's build a marketing strategy that helps people in crisis find your firm when they need protection. Free consultation. No commitment.
Schedule a Free Consultation