Stop Losing $15,000 Installs to the Company That Showed Up First on Google
Your HVAC company does better work, gives better prices, and treats customers better. But the company ranking above you on Google is getting the calls. Every search you don't show up for is a booked job you never had a chance to win.
Free. No obligation. Takes 2 minutes.
Of Local Searches on Mobile
"AC Repair" Monthly Searches
Trust Online Reviews
US HVAC Market Size
You Built a Great HVAC Company. Your Marketing Doesn't Reflect That.
You invested in the best equipment. You trained your technicians. You show up on time. You do the job right. Your customers love you.
But the HVAC company down the road with half your experience is booked solid. Their trucks are always rolling. They're hiring while you're wondering where the next install is coming from.
The difference isn't quality of work. It's visibility. They show up first when a homeowner searches "AC repair near me." Their Google reviews are stacked. Their website looks like a million bucks and loads in 2 seconds. Their ads are running while yours aren't.
It's not fair. A company that does inferior work shouldn't win the call just because they have better marketing. But right now, that's exactly what's happening. In your market. Every single day.
That stops now.
Why HVAC Companies Trust Us
We Don't Just Know Marketing. We Know HVAC.
Generic agencies treat your HVAC company like every other client. They don't understand the difference between a repair lead and an install lead. They don't know that a new system sale is $8,000-$15,000 while a capacitor swap is $300. They optimize for lead volume when they should be optimizing for revenue.
We know your business model. Seasonal demand curves. The lifetime value of a maintenance agreement customer. Why shoulder season marketing is the key to stable revenue. How to market emergency services differently than planned installations. What happens when you properly promote unit replacements to homeowners running 15-year-old systems.
That industry knowledge isn't a nice-to-have. It's the difference between marketing that generates a pile of low-quality leads and marketing that fills your install schedule with $10,000+ jobs.
How It Works
Three Steps to a Full Schedule
No long contracts to start. No confusing jargon. No "we'll get back to you." Here's exactly what happens when you reach out.
Audit & Strategy
We analyze your market, competitors, current online presence, and revenue goals. You get a detailed roadmap showing exactly where you're losing leads and the fastest path to capturing them.
Build & Launch
We build your HVAC marketing system. Website, SEO foundation, ad campaigns, reputation engine, and tracking infrastructure. Everything launches together so no leads slip through the cracks from day one.
Optimize & Scale
Weekly performance reviews. Monthly strategy calls. We analyze what's working, cut what isn't, and scale the winners. Your cost per lead drops. Your revenue per lead climbs. Your schedule stays full.
Core Marketing Channels
Your Complete HVAC Marketing System
Every channel working in concert. SEO builds long-term authority. PPC and LSAs capture immediate demand. Your website converts visitors into booked calls. Reviews close the deal before your technician arrives.
HVAC Websites That Book Jobs
Mobile-first sites with click-to-call, emergency service banners, financing calculators, and online scheduling. When a homeowner's AC dies at 2am, your site needs to convert that panic search into a booked call in under 10 seconds.
Local SEO & Map Pack Domination
"AC repair near me" gets searched 165,000 times per month. We put your company in the local 3-pack with optimized Google Business Profiles, city-specific landing pages, consistent NAP citations, and a review velocity strategy that keeps you on top.
Google Local Services Ads
The "Google Guaranteed" badge at the very top of search results. We manage your LSA profile, optimize for lead quality over volume, dispute bad leads, and keep your cost-per-lead below industry averages. The highest-intent leads in HVAC go through LSAs.
PPC for Seasonal Demand
Surge campaigns for summer cooling and winter heating. Search ads, display retargeting, and YouTube pre-roll. We scale your ad spend with the weather forecast and track every single call back to the dollar spent.
Review & Reputation Engine
Automated review requests via text after every service call. Professional response templates. Review monitoring across Google, Yelp, and BBB. 88% of consumers trust online reviews as much as personal referrals. Your 5-star reputation is your best closer.
Social Media & Content
Educational content that builds trust between service calls. Seasonal maintenance tips, energy-saving guides, system comparison videos, and behind-the-scenes team spotlights. We keep your brand top-of-mind so you're the first call when something breaks.
Revenue-Driving Campaigns
Marketing Built Around Your Highest-Value Services
Most HVAC marketing lumps every service into one generic campaign. That's leaving money on the table. A $12,000 system replacement deserves a completely different strategy than a $200 diagnostic. Here's how we market your most profitable services.
Unit Replacement & New Install Marketing
Your highest-ticket service. Market it like one.
A new HVAC system sale is $8,000-$15,000+. That's 20-40x a standard repair ticket. Yet most HVAC companies market repairs and installs the same way. We build dedicated campaigns that target homeowners with aging systems, high utility bills, and frequent repair histories. Financing-forward landing pages. Before/after energy savings calculators. Manufacturer rebate promotions. Every touchpoint designed to move a homeowner from "maybe next year" to "let's schedule the estimate."
Key Components
- $8K-$15K+ average ticket
- Dedicated install landing pages
- Financing pre-qualification built in
- Seasonal rebate campaign automation
Emergency Service Marketing
The 911 of HVAC. Capture every urgent call.
When a furnace dies at 11pm in January or an AC fails during a July heatwave, homeowners don't comparison shop. They call the first company they find. Emergency HVAC searches have the highest intent and the fastest conversion window in the entire home services industry. We build always-on emergency campaigns with dedicated landing pages, call-only ads, after-hours messaging, and instant response systems that capture these high-value calls before your competitors even wake up.
Key Components
- Call-only ad campaigns
- After-hours landing pages
- Sub-3-second page load
- 24/7 lead capture systems
Maintenance Agreement Marketing
Recurring revenue that smooths the seasonal rollercoaster.
A maintenance agreement customer is worth 5-7x more over their lifetime than a one-time repair customer. They call you first for repairs. They refer friends. They replace their system through you when it's time. We build automated marketing funnels that convert one-time repair customers into maintenance agreement members. Post-service email sequences, seasonal tune-up promotions, and membership comparison pages that sell the value of staying on your schedule.
Key Components
- 5-7x higher lifetime value
- Post-service conversion funnels
- Membership comparison pages
- Automated renewal campaigns
Indoor Air Quality & Add-On Services
The fastest-growing segment in residential HVAC.
Indoor air quality is a $12 billion market growing 7% annually. Air purifiers, UV systems, humidifiers, duct cleaning, and whole-home filtration. Most homeowners don't know these services exist until you tell them. We build awareness campaigns, educational content funnels, and upsell sequences that introduce IAQ solutions to your existing customer base and attract new health-conscious homeowners searching for cleaner air.
Key Components
- $12B market, 7% annual growth
- Educational content funnels
- Existing customer upsell sequences
- Health-conscious targeting
How Many $12,000 Installs Did You Lose Last Month?
Every homeowner running a 15-year-old system is a potential install. If your marketing isn't targeting them specifically, someone else's is. Let's fix that.
Get My Free HVAC Marketing AuditFree analysis. No obligation. We'll show you where the revenue is hiding.
HVAC-Specific Problems We Solve
We've Heard Every Frustration. We've Solved Each One.
These aren't generic marketing problems. These are the things that keep HVAC business owners up at night. We've solved each one, repeatedly, for companies across the country.
Seasonal Revenue Swings
Most HVAC companies accept the feast-or-famine cycle as normal. It's not. Maintenance agreement marketing, indoor air quality campaigns, and shoulder-season tune-up promotions fill the gaps. We build year-round revenue systems, not just peak-season campaigns.
High Cost Per Lead
You're overpaying because you bid on broad terms and send traffic to your homepage. We build dedicated landing pages per service type and city, segment repair vs. install intent, and optimize for revenue per lead, not just volume. CPL drops 30-50%. Revenue per lead climbs.
Losing to National Brands
National chains outspend you on TV. But they can't outrank you locally. Hyperlocal SEO, neighborhood-specific content, community involvement marketing, and a 5-star review strategy makes you the trusted local expert. David beats Goliath every day in local search.
No-Show & Tire-Kicker Leads
Not all leads are worth chasing. We implement lead scoring, AI-powered call analysis, appointment confirmation sequences, and pre-qualification forms that filter price-shoppers and reduce no-shows. Your techs spend time on real opportunities.
Can't Track What's Working
If you don't know which campaigns generate installs vs. repairs, you're flying blind. We implement call tracking, form attribution, CRM integration, and real-time dashboards so you see exactly what your marketing dollars produce. Down to the dollar.
Website Doesn't Convert
You're paying for traffic that bounces. Your site loads slow, doesn't have click-to-call, hides your phone number in the footer, and looks the same as every other HVAC site. We rebuild it as a conversion machine with emergency banners, financing CTAs, and booking forms above the fold.
What Your Marketing Should Actually Look Like
Imagine this: It's the first week of summer. Your phone starts ringing before 8am. Your install schedule is booked two weeks out. Your maintenance agreement renewals are at 85%. Your repair techs are running full routes. And you know, to the dollar, which marketing campaigns are producing those results.
That's not a fantasy. That's what happens when every marketing channel is working together with HVAC-specific strategy behind it. When your emergency ads run 24/7. When your install campaigns target the right homeowners at the right time. When your website converts at 3x the industry average because it was built for your customers, not from a template.
You've built a company worth marketing well. Let's build the system that proves it.
Seasonal Campaign Intelligence
Your ad spend, keywords, landing pages, and messaging shift automatically with the seasons. Summer cooling. Winter heating. Shoulder season maintenance. Every campaign matches the demand curve.
Revenue-Per-Lead Tracking
Every call tracked. Every form attributed. You'll know which campaigns generate installs vs. repairs, and the exact revenue attached to each. Not just leads. Revenue.
Service-Specific Campaigns
Dedicated strategies for installs, repairs, maintenance, IAQ, and emergency service. Each with unique landing pages, ad copy, and conversion paths. Because a $12,000 install and a $200 repair need different marketing.
Multi-Location & Franchise Ready
One location or twenty. We build localized strategies for each service area with unique landing pages, separate Google Business Profiles, and area-specific campaigns that don't cannibalize each other.
Full Transparency Dashboard
Real-time dashboards showing leads, cost-per-lead, conversion rates, and revenue by service type. No vanity metrics. No hiding behind impressions. You see exactly what your marketing dollars produce.
What Happens If Nothing Changes?
Your competitors keep investing in their online presence. They rank higher. Their review counts grow. Their websites convert better. The gap between their lead flow and yours widens every month.
Summer comes and goes. You stay busy for a few months, then hit the slow season wondering how to keep your best techs employed. The feast-or-famine cycle continues. Revenue stays flat while costs keep climbing.
Meanwhile, the HVAC companies that built real marketing systems are adding trucks, hiring techs, and expanding into new service areas. Not because they do better work than you. Because more homeowners can find them.
FAQ
HVAC Marketing Questions, Answered
How much should an HVAC company spend on marketing?
Most successful HVAC companies allocate 7-10% of gross revenue to marketing. For a company doing $1M-$3M annually, that's $7,000-$25,000 per month across all channels. The key isn't how much you spend. It's where you spend it. We help you allocate budget to the channels generating the highest return, whether that's LSAs, SEO, PPC, or a combination.
How long does HVAC SEO take to show results?
You'll typically see movement in local rankings within 60-90 days, with significant lead increases at the 4-6 month mark. That's why we run PPC and LSAs simultaneously. They generate leads from day one while SEO builds the long-term foundation that reduces your dependence on paid ads over time.
Do you work with HVAC companies outside Virginia?
Yes. We serve HVAC companies in all 50 states. Our strategies are built around your specific service area, whether that's a single city or a multi-county region. Every campaign, landing page, and SEO strategy is localized to your market. We're not copying and pasting. We're building custom.
Can you help with both residential and commercial HVAC?
Absolutely. They require completely different strategies. Residential is driven by emergency searches, seasonal demand, and emotional urgency. Commercial is longer-cycle, relationship-based, with different keywords and a different buyer journey. We build separate campaigns for each and track them independently.
How do you handle seasonal changes in HVAC marketing?
We don't run the same campaigns year-round. Summer campaigns focus on AC repair, new system installs, and energy efficiency. Winter shifts to heating, furnace replacement, and emergency service. Shoulder seasons push maintenance agreements, IAQ, and tune-ups. Your ad spend, messaging, and landing pages shift automatically with the demand curve.
What's the difference between LSAs and regular Google Ads for HVAC?
Google Local Services Ads appear at the very top of search results with a "Google Guaranteed" badge. You pay per lead, not per click. They're the highest-intent leads in HVAC marketing. Regular Google Ads (PPC) appear below LSAs and give you more control over targeting, messaging, and landing pages. We typically run both. LSAs for immediate high-intent capture. PPC for broader reach and retargeting.
What makes you different from a general marketing agency?
We know HVAC economics cold. Average ticket values by service type. Seasonal demand patterns. The lifetime value of a maintenance agreement customer vs. a one-time repair. How to market a $12,000 system replacement differently than a $300 capacitor swap. That knowledge means every campaign is built for your business model. Not adapted from a template.
Your Schedule Should Be Full. Let's Make It Happen.
You didn't get into HVAC to worry about marketing. You got into it because you're great at what you do. Let us handle the part that puts homeowners on your schedule.
Get a free HVAC marketing audit. We'll analyze your current online presence, show you exactly where you're losing leads to competitors, and map out the fastest path to a full schedule. No obligation. No sales pitch. Just a clear, honest look at what's working, what's not, and what to do next.