Irrigation Marketing That Drives Service Calls
Sprinkler repairs, drainage solutions, and system installations. Irrigation leads are urgent and high-intent. We capture homeowners when they need help and convert them into long-term maintenance customers.
Get a Free Irrigation Marketing AuditUS Irrigation Market
Search on Mobile
Avg. Installation Value
Seasonal Service Renewal
When Sprinklers Break, Homeowners Search. Be the First Company They Find.
Irrigation leads have some of the highest intent in all of home services. A broken sprinkler head flooding the yard. A drainage issue threatening the foundation. A system that won't turn on in spring. These homeowners aren't browsing. They're buying.
The irrigation companies that capture these leads are the ones that show up first on Google, have strong reviews, and make it easy to call or book online. If your competitors appear above you when a homeowner searches "sprinkler repair near me," they get the call and you don't.
We build always-on marketing systems that capture emergency repair leads, fill seasonal service schedules, and convert one-time calls into annual maintenance contracts that generate recurring revenue.
Services We Market
Every Irrigation & Drainage Service
Sprinkler System Installation
New sprinkler system installations for residential and commercial properties. We target homeowners building new homes, renovating landscapes, or upgrading from manual watering to automated irrigation.
Sprinkler Repair & Maintenance
Broken heads, leaking valves, controller malfunctions. Sprinkler repair leads are urgent and high-intent. Homeowners search when something is broken and need help fast.
Drainage Solutions
French drains, channel drains, grading, and water management. Drainage problems create urgent leads. Flooded yards, foundation concerns, and erosion issues drive homeowners to search immediately.
Irrigation System Design
Custom irrigation design for complex landscapes, slopes, and mixed-use properties. Water-efficient zone design that appeals to environmentally-conscious homeowners and commercial property managers.
Spring Startup & Winterization
Seasonal services that generate predictable annual revenue. Spring activation and fall blowout services are the foundation of recurring irrigation customer relationships.
Smart Irrigation & Water Management
WiFi controllers, soil moisture sensors, and weather-based automation. Smart irrigation appeals to tech-savvy homeowners and properties looking to reduce water costs and comply with water restrictions.
SEO & Paid Search
We Rank You for the Searches That Ring Your Phone
Irrigation searches are urgent. We make sure your company is the first one homeowners see when something breaks or they need seasonal service.
Our Approach
Your Irrigation Marketing Playbook
Emergency & Urgent Lead Capture
Broken sprinklers and flooding yards create urgent search behavior. We build campaigns optimized for immediate response. Click-to-call ads, same-day service messaging, and landing pages that convert in seconds.
Seasonal Pre-Sell Campaigns
Spring startup and fall winterization are predictable. We run pre-season campaigns starting 4-6 weeks early to fill your schedule before the rush. Early-bird pricing and booking calendars that capture demand in advance.
Problem-Solution Content Strategy
"My yard is flooding." "Sprinkler won't turn on." "Brown spots on lawn." We create content that targets specific problems homeowners search, positions your company as the solution, and drives service calls.
Local Services Ads & Google Guaranteed
Google Local Services Ads are particularly effective for irrigation. Pay-per-lead pricing, Google Guaranteed badge, and prominent placement above regular ads. We set up and optimize your LSA profile for maximum lead volume.
Maintenance Contract Marketing
Every installation and repair should become a maintenance customer. Spring startups, mid-season checks, winterization. We build follow-up sequences that convert one-time service calls into annual contracts.
Water Conservation Positioning
Water restrictions and conservation awareness create marketing opportunities. We position your smart irrigation services as the solution for homeowners who want green lawns without water waste or high bills.
FAQ
Irrigation Marketing Questions
How do you capture emergency irrigation leads?
Emergency searches happen on mobile, and they happen fast. We run always-on Google Ads campaigns targeting repair-intent keywords with click-to-call extensions, same-day service messaging, and mobile-optimized landing pages. Google Local Services Ads are also critical for capturing "near me" emergency searches.
When should we start marketing spring startup and winterization?
Spring startup campaigns should begin 4-6 weeks before your market's typical startup season. Winterization campaigns should start in September. We use email marketing to existing customers and paid ads for new customer acquisition. Early-bird pricing incentives help fill the schedule before competitors start marketing.
How important is Google Business Profile for irrigation companies?
Extremely important. Irrigation searches are highly local. Your Google Business Profile appears in map results, drives click-to-call phone calls, and displays your reviews prominently. We optimize your profile with service categories, project photos, service area settings, and active review management.
Should we market drainage services separately from irrigation?
Yes. Drainage customers have different problems, different search behavior, and different urgency levels. A homeowner with a flooded basement isn't searching "sprinkler installation." We build separate landing pages, separate ad campaigns, and separate content for drainage to capture this distinct audience.
Start Capturing More Irrigation Leads Today
Free audit of your irrigation marketing. See where leads are going to competitors and how to make your phone ring with repair calls, installation inquiries, and seasonal service bookings.
Get Your Free Irrigation Marketing Audit