Outdoor Lighting Marketing That Lights Up Your Schedule
Landscape lighting and holiday installations are the fastest-growing profit centers in landscaping. We build the marketing that fills your calendar for both permanent lighting projects and seasonal holiday installations.
Get a Free Lighting Marketing AuditOutdoor Lighting Market
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Holiday Lighting Renewal Rate
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Outdoor Lighting Is a Year-Round Revenue Opportunity. Most Companies Only Market Half of It.
Most outdoor lighting companies market holiday installations hard for three months and forget about permanent landscape lighting the rest of the year. That's leaving 70% of the opportunity on the table.
Permanent landscape lighting sells year-round. Homeowners renovating patios, finishing outdoor kitchens, and upgrading curb appeal need professional lighting. And every permanent installation becomes a maintenance contract that generates recurring revenue for years.
We build dual-track marketing systems. Year-round campaigns for architectural and landscape lighting combined with seasonal blitzes for holiday installations. Two revenue streams. One marketing engine.
Services We Market
Every Lighting Service
Landscape Lighting Design & Installation
Permanent low-voltage landscape lighting. Path lights, uplights, spotlights, and accent lighting that transforms properties after dark. Recurring maintenance contracts keep the revenue flowing.
Holiday & Christmas Lighting
Seasonal holiday lighting installation is a cash-flow goldmine. Short season, high demand, premium pricing. We fill your holiday schedule months before the first bulb goes up.
Outdoor Entertainment Lighting
String lights, patio lighting, pool area illumination, and outdoor kitchen lighting. Homeowners investing in outdoor living spaces want professional lighting to complete the experience.
Security & Safety Lighting
Motion-activated lights, driveway lighting, and perimeter illumination. Marketing the safety and security angle opens a different customer segment than pure aesthetics.
Commercial Property Lighting
HOA common areas, commercial landscaping, restaurant patios, and retail frontages. Commercial lighting contracts offer higher volume and longer-term agreements.
Lighting Retrofits & LED Upgrades
Upgrading existing halogen systems to LED. Lower energy costs, better light quality, reduced maintenance. A service offering that markets itself on savings and sustainability.
SEO & Paid Search
We Rank You for the Searches That Book Installations
From "landscape lighting near me" to "Christmas light installation," we make sure your company appears at the top of every outdoor lighting search in your market.
Our Approach
Your Outdoor Lighting Marketing Playbook
After-Dark Portfolio Photography
Lighting sells after sunset. We help you build a nighttime photography workflow that captures your installations at their best. Dusk shots, full-dark shots, and seasonal variations that showcase the transformation.
Dual-Season Campaign Strategy
Permanent landscape lighting and seasonal holiday lighting have different timelines. We run year-round campaigns for architectural lighting and pre-season blitzes for holiday installations starting in September.
Google Ads for Holiday Lighting
Holiday lighting searches explode in September through November. We build campaigns that capture early planners and late deciders with service-area targeting and urgency messaging that fills your schedule fast.
Neighborhood Marketing Campaigns
One lit-up house sells lighting to the entire street. We build hyper-local campaigns targeting neighbors of completed installations. Door hangers, Next Door promotion, and geo-fenced ads that leverage your best work.
Maintenance Contract Upsells
Every landscape lighting installation should become an annual maintenance contract. We build follow-up sequences that sell timer adjustments, bulb replacements, and seasonal modifications as recurring revenue.
Video Content Strategy
Lighting transformations are dramatic on video. Time-lapse installations, day-to-night transitions, and drone footage of illuminated properties. Content that stops the scroll and generates inquiries.
FAQ
Outdoor Lighting Marketing Questions
When should we start marketing holiday lighting services?
Start campaigns in August/September for early planners, ramp up in October, and run urgency campaigns through mid-November. By Thanksgiving, most schedules should be full. We also run "last chance" campaigns for late December clients. The key is building a waitlist by capturing demand early.
How do you market permanent landscape lighting vs. holiday lighting?
Completely different approaches. Permanent landscape lighting is a considered purchase marketed year-round with portfolio content, design consultations, and SEO. Holiday lighting is seasonal, urgency-driven, and price-transparent. We build separate funnels, separate ad campaigns, and separate landing pages for each.
What's the ROI on landscape lighting marketing?
Landscape lighting has strong economics for marketing. Permanent installations average $3,000-8,000+, holiday lighting averages $1,500-5,000 per property per season. With maintenance contracts and annual holiday renewals, customer lifetime value can reach $15,000+. That supports aggressive marketing investment.
Should we offer free lighting demonstrations?
Free demonstrations can be powerful closers for permanent installations. We market them as "complimentary design previews" where your team sets up temporary fixtures to show the homeowner exactly what their property will look like illuminated. High close rates justify the time investment.
Light Up Your Installation Calendar
Free audit of your outdoor lighting marketing. See how to fill your schedule with permanent installations and seasonal holiday projects year-round.
Get Your Free Lighting Marketing Audit