Body Contouring Marketing That Drives Volume
Non-surgical body sculpting is one of the fastest-growing categories in aesthetics. We help you capture the massive demand and convert body contouring researchers into treatment patients.
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Avg. Package Value
Annual Demand Growth
Male Patient Growth
Body Contouring Patients Need Convincing. Your Marketing Needs to Deliver.
Body contouring is a considered purchase. Patients research for weeks, compare technologies, read reviews, watch videos, and often consult with multiple providers. They need to see proof that non-surgical treatments deliver real results.
The med spas winning in body contouring are the ones creating comparison content, showcasing progressive results, and building the trust that gets patients off the fence and into your treatment room.
Treatments We Market
Every Body Contouring Technology
CoolSculpting / CoolSculpting Elite
The most recognized name in non-surgical fat reduction. Massive brand awareness means high search volume and patient demand. We capture those searches and convert them.
Emsculpt NEO
Muscle building and fat reduction in one. Appeals to fitness-minded patients and those looking for definition beyond what diet and exercise alone can achieve.
Kybella
Injectable fat reduction for submental fullness. Highly targeted treatment area with specific search intent and strong before/after potential.
Laser Lipolysis
SculpSure, TruSculpt, and similar platforms. Non-invasive fat reduction with no downtime. Appeals to patients who want results without surgery or freezing.
Skin Tightening
Exilis, Thermage, and ultrasound-based platforms. Often combined with fat reduction for comprehensive body contouring packages.
Cellulite Treatments
QWO, Emtone, and similar solutions. Growing demand for cellulite reduction with new technologies creating patient interest and search volume.
Our Approach
Your Body Contouring Marketing Playbook
Transformation Showcase Marketing
Body contouring lives and dies on before/afters. We help you capture, organize, and strategically deploy transformation content across every channel for maximum impact.
Treatment Comparison Content
"CoolSculpting vs. Emsculpt," "CoolSculpting vs. Liposuction," "Is CoolSculpting worth it?" We create the comparison content that captures patients in their decision phase.
Seasonal Campaign Strategy
Body contouring demand peaks before summer and after holidays. We build promotional calendars that align with patient motivation cycles to maximize bookings during peak periods.
Package & Series Marketing
Most body contouring requires multiple sessions. We build and promote treatment packages that increase upfront commitment and average transaction value.
Paid Search Domination
CoolSculpting, Emsculpt, and body contouring searches have high commercial intent. We build campaigns with device-specific landing pages that convert clicks to consultations.
Results Timeline Content
Body contouring results take time. We create week-by-week and month-by-month content that sets realistic expectations and keeps patients engaged through their results journey.
FAQ
Body Contouring Marketing Questions
How do you handle the long results timeline for body contouring?
Body contouring results take weeks to months to fully appear. We create pre-treatment expectation content, progressive result timelines, and follow-up marketing that keeps patients engaged and satisfied throughout their journey. This also reduces cancellations and negative reviews.
Should we market CoolSculpting by the brand name?
Yes. CoolSculpting has massive brand recognition and search volume. We build brand-specific campaigns that capture CoolSculpting searchers, while also running treatment-category campaigns for "fat reduction" and "body contouring" to capture patients who haven't decided on a specific technology.
How do you compete with surgical options like liposuction?
We position non-surgical body contouring as the no-downtime, no-surgery alternative. Comparison content is key: "CoolSculpting vs. Liposuction" pages capture patients weighing their options and position your treatments as the modern, convenient choice.
What about marketing body contouring to men?
Male body contouring is one of the fastest-growing segments. We create separate messaging, imagery, and campaigns that resonate with male patients. Different platforms, different copy, different pain points. The approach needs to match the audience.
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Free audit of your body contouring marketing. See where potential patients are dropping off and how to convert more researchers into booked treatments.
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