Device Marketing That Pays for Your Investment
You invested six figures in your devices. Now fill the schedule. We build marketing systems that turn your technology investment into a revenue engine.
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Avg. Treatment Value
Morpheus8 Search Growth
Sessions Per Patient
You Bought the Device. Now Fill the Schedule.
You invested $80K-$200K+ in the latest technology. The device rep promised it would pay for itself. But devices don't market themselves. The practices that see ROI on equipment are the ones that market aggressively from day one.
Device treatments are higher-ticket, require more education, and have a longer decision cycle than injectables. Your marketing needs to meet patients where they are: researching the technology, comparing providers, and looking for proof that it works.
We build the complete marketing ecosystem around every device in your practice. From the first Google search to the last treatment in their package.
Devices We Market
Dedicated Strategies for Every Platform
Morpheus8
RF Microneedling
The most talked-about device in aesthetics right now. Skin tightening, texture improvement, and contouring. Massive search demand from patients who've seen results on social media.
Laser Resurfacing
CO2, Erbium & Fraxel
Gold standard for skin rejuvenation. Patients searching for dramatic results are willing to invest in premium treatments and downtime.
IPL / BBL
Intense Pulsed Light
Sun damage, redness, pigmentation. High-demand treatments with broad appeal and lower barrier to entry for first-time device patients.
Radiofrequency
Thermage, Profound RF & Exilis
Non-invasive skin tightening that appeals to patients wanting results without needles or significant downtime.
Laser Hair Removal
Diode, Alexandrite & Nd:YAG
One of the highest-volume device treatments with strong rebooking rates across 6-8 sessions per treatment area.
Picosecond Lasers
PicoSure, PicoWay & Enlighten
Tattoo removal, pigmentation, and skin revitalization. Growing demand with premium price points and committed patients.
Our Approach
Your Device Marketing Playbook
Device-Specific Landing Pages
Each device gets its own optimized page with treatment details, expected results, downtime information, pricing transparency, and before/after galleries. Patients searching for specific devices find exactly what they need.
Education-First Content Strategy
Device treatments require patient education. How does the technology work? What results are realistic? How many sessions are needed? We create the content that answers these questions and builds confidence to book.
Video Content & Demonstrations
Patients want to see the device in action before committing. We produce treatment demonstration videos, patient experience content, and results timelines that demystify the technology.
Google Ads for Device Searches
Patients searching "Morpheus8 near me" or "laser skin resurfacing [city]" have high treatment intent. We build campaigns that capture these searches with device-specific landing pages.
Technology Differentiation
Why your device is better than competitors. We position your specific technology, settings, and expertise as the reason patients should choose your practice over others with similar equipment.
Treatment Package Marketing
Device treatments often require multiple sessions. We build and market treatment packages that increase upfront commitment, reduce no-shows, and maximize revenue per patient.
FAQ
Device Marketing Questions
How do you market a specific device like Morpheus8?
We build a comprehensive marketing ecosystem around each device: dedicated landing page, treatment-area-specific ad campaigns, educational blog content, social media showcasing, and review generation. Every element is designed to capture patients searching for that specific technology.
Can you help us market a new device we just purchased?
Absolutely. New device launches are one of our specialties. We build pre-launch awareness campaigns, create educational content, design launch promotions, and ramp up advertising to fill your schedule from week one.
How do you handle the longer sales cycle for device treatments?
Device patients take longer to decide because treatments are more expensive and require more research. We build nurture sequences, retargeting campaigns, and consultation conversion strategies that stay in front of patients through their entire decision process.
Should we market the device brand name or the treatment type?
Both. Brand-aware patients search for specific device names (Morpheus8, CoolSculpting). Treatment-aware patients search for outcomes (skin tightening, laser resurfacing). We capture both audiences with separate campaigns and content strategies.
Turn Your Device Investment Into Revenue
Free audit of your device marketing. We'll show you exactly how to fill your schedule and hit ROI on every piece of equipment.
Get Your Free Device Marketing Audit