Tox Marketing That Keeps Your Schedule Full
Neurotoxins are the highest-volume, highest-rebooking treatment in your med spa. We build the marketing engine that fills your tox schedule and keeps patients coming back every 3 months.
Get a Free Tox Marketing AuditMost Searched Treatment
Per Year Rebooking Rate
Avg. Annual Patient Value
Cross-Sell to Other Treatments
Tox Is Your Cash Cow. Market It Like One.
Neurotoxin patients are the foundation of every successful med spa. They book 3-4 times per year. They're the easiest to cross-sell into fillers, skin treatments, and memberships. They refer friends. They leave reviews.
But "Botox near me" is one of the most competitive search terms in aesthetics. Every med spa, dermatologist, and dentist with an injector is bidding on those keywords. The practices that win tox patients are the ones with the strongest digital presence, the best reviews, and the smartest advertising.
We build tox marketing systems that don't just acquire new patients. They turn first-timers into loyal rebookers who fuel the rest of your treatment menu.
Brands We Market
Dedicated Strategies for Every Neurotoxin
Botox
Allergan / AbbVie
The most recognized name in aesthetics. Highest search volume of any injectable brand.
Dysport
Galderma
Faster onset, natural spread. Growing market share with loyal patient base.
Xeomin
Merz Aesthetics
Pure-form neurotoxin with no additives. Appeals to ingredient-conscious patients.
Jeuveau
Evolus
The "Newtox" positioned for younger demographics and social media audiences.
SEO & Paid Search
We Rank You for the Searches That Book Appointments
Your potential patients are searching right now. We make sure your practice appears at the top of every tox-related search in your market.
Our Approach
Your Tox Marketing Playbook
Treatment-Specific Landing Pages
Dedicated pages for each tox brand and treatment area. Forehead lines, crow's feet, lip flip, masseter, hyperhidrosis. Each page targets specific patient searches and objections.
Google Ads for Tox
High-intent search campaigns targeting "Botox near me" and brand-specific terms. Geo-targeted, treatment-specific, with landing pages that convert clicks into consultations.
Instagram & TikTok Content
Before/after reels, treatment process videos, "day of Botox" content, myth-busting posts, and injector spotlights. Built for the platforms where tox patients research.
Membership & Loyalty Programs
Tox patients are high-frequency rebookers. We build and promote membership programs that lock in recurring revenue and increase lifetime patient value.
Seasonal Promotions
Strategic promotion calendars tied to demand cycles. Pre-holiday specials, Botox Day campaigns, new patient offers, and referral incentives that drive volume.
Review & Reputation Strategy
Automated review requests timed after tox appointments when results peak. Build the injector-specific reviews that differentiate you from competitors.
FAQ
Tox Marketing Questions
Can you market specific tox brands like Dysport or Xeomin?
Yes. We build brand-specific landing pages, ad campaigns, and content for every neurotoxin you carry. Many patients search by brand name, and we make sure your practice shows up for those searches.
How do you handle Botox advertising restrictions?
We stay compliant with platform policies and FDA guidelines for injectable advertising. No before/after claims that violate platform rules. Our team knows the specific restrictions for Google Ads, Meta, and TikTok when it comes to medical aesthetic advertising.
What's the typical cost per lead for Botox marketing?
It varies by market, but well-optimized Botox campaigns typically see $15-40 per lead through paid search and $10-25 through social media. We continuously optimize to lower these costs while maintaining lead quality.
How do you market to first-time Botox patients?
First-timers have different search patterns and objections. We create educational content addressing pain, cost, natural results, and "preventative Botox" messaging that resonates with younger demographics entering the market.
Ready to Dominate Tox in Your Market?
Free audit of your current tox marketing. We'll show you exactly where patients are going to competitors and how to win them back.
Get Your Free Tox Marketing Audit