Car Accident Marketing That Drives Calls Fast
Car accidents are the highest-volume PI case type in most markets. Someone in your city was just in a crash and is searching for an attorney right now. We build the system that makes sure your firm is the one they call.
Get a Free Car Accident Marketing AuditU.S. Car Accidents Per Year
Most Searched PI Case Type
Avg. Settlement Value
Peak Search Window After Crash
The Crash Happened 30 Minutes Ago. They're Already Searching.
Car accident victims don't wait. They pull out their phone in the emergency room, the tow truck, or the Uber home. "Car accident lawyer near me" gets searched thousands of times every day in every major metro. The firms that show up first, with pages that speak directly to that person's situation, get the call.
Generic PI pages don't cut it. A person who was just rear-ended has different questions than someone in a hit-and-run. A rideshare passenger dealing with Uber's insurance company has completely different concerns than a DUI crash victim. One page cannot convert all of them.
We build car accident marketing systems with dedicated pages, campaigns, and intake flows for every crash type your firm handles. The result is higher conversion rates, lower cost per case, and a steady flow of qualified calls.
of car accident victims search for an attorney within 72 hours of the crash
average cost per click for "car accident lawyer" in competitive markets
of people contact only the first attorney they feel confident about
Case Types
Dedicated Marketing for Every Accident Type
Rear-End Collisions
"Rear-end accident lawyer [city]" / "Who is at fault in a rear-end collision"
The most common auto accident type. High search volume, lower competition on long-tail terms. Clients search with urgency and want fast answers about liability and next steps.
Intersection & T-Bone Crashes
"T-bone accident attorney" / "Intersection crash lawyer [city]"
Complex liability cases with disputed fault. Your content needs to demonstrate understanding of traffic law, police reports, and accident reconstruction to win trust.
Hit-and-Run Accidents
"Hit and run lawyer [city]" / "What to do after a hit and run"
Panic-driven searches from people who feel helpless. Your messaging must communicate urgency, options, and the fact that they still have a case even without the other driver.
Rideshare Accidents
"Uber accident lawyer" / "Lyft crash attorney [city]"
Uber and Lyft crashes involve layered insurance policies and corporate legal teams. Specific landing pages addressing rideshare insurance complexity convert significantly better than generic PI pages.
Drunk Driving Accidents
"DUI accident attorney [city]" / "Lawyer for drunk driving crash victim"
High-emotion cases with strong liability. Victims search for attorneys who will fight aggressively. Messaging should convey both compassion for the victim and tenacity against the at-fault driver.
Uninsured Motorist Claims
"Uninsured driver accident lawyer" / "UM/UIM attorney [city]"
Clients feel defeated before they call because they assume no insurance means no case. Educational content that explains UM/UIM coverage turns confusion into consultations.
SEO & Paid Search
We Rank You for the Searches That Become Signed Cases
Your next client is searching right now. From head terms like "car accident lawyer" to long-tail questions like "do I need a lawyer after a fender bender," we make sure your firm appears with the right message at the right moment.
Our Approach
Your Car Accident Marketing Playbook
Case-Type Landing Pages
Dedicated pages for rear-end, T-bone, hit-and-run, rideshare, DUI, and uninsured motorist cases. Each page addresses the specific concerns, liability questions, and emotional state of that searcher.
Google Ads by Accident Type
Separate campaigns for different collision types. "Rear-end accident lawyer" and "Uber accident attorney" are fundamentally different clients with different needs. Each gets tailored ad copy, keywords, and landing pages.
Local Services Ads
Google Screened badge at the top of search results builds instant credibility. We optimize your LSA profile with the right service categories, areas, and budget to capture the highest-intent clicks in your market.
Educational Content Engine
Guides on what to do after an accident, how insurance claims work, when to hire a lawyer, and state-specific timelines. This content ranks organically and positions your firm as the authority people trust.
Speed-to-Lead Optimization
Car accident leads go cold in minutes. We build intake systems with click-to-call, instant form response, live chat, and after-hours routing so you never miss the call that becomes a signed case.
Review & Reputation Strategy
Automated review requests timed after case resolution. We build the 5-star Google presence that makes your firm the obvious choice when someone is comparing three tabs of car accident attorneys.
FAQ
Car Accident Marketing Questions
How competitive is car accident attorney advertising?
"Car accident lawyer near me" is one of the most expensive keywords in all of Google Ads, regularly exceeding $100-300 per click in competitive metros. That's exactly why strategy matters. We combine paid search on head terms with aggressive long-tail SEO, Local Services Ads, and content marketing to reduce your blended cost per case while maintaining lead volume.
Should I have separate pages for different accident types?
Absolutely. A person searching "Uber accident lawyer" has completely different concerns than someone searching "rear-end collision attorney." Dedicated pages that address the specific liability, insurance, and emotional factors of each accident type convert at significantly higher rates than a generic "car accident" page.
How quickly can I expect leads from car accident marketing?
Paid advertising (Google Ads and Local Services Ads) can generate qualified calls within the first 1-2 weeks of launch. SEO and content marketing build momentum over 3-6 months but compound significantly. We run both simultaneously so you get immediate case flow while building long-term organic dominance.
What makes car accident leads different from other PI leads?
Volume and urgency. Car accident searches happen within hours or days of the incident. These prospects are in pain, overwhelmed, and making fast decisions. Your marketing needs to communicate availability, competence, and empathy in seconds. Speed-to-lead is the single biggest factor in car accident conversion rates.
Do you track from click to signed case?
Yes. Full-funnel tracking is standard. We integrate with your intake software so you know exactly which campaigns, keywords, and ad groups produce consultations and which ones produce signed retainers. This data drives every optimization decision and ensures your budget flows toward the highest-value case sources.
Ready to Dominate Car Accident Marketing in Your Market?
Free audit of your current car accident marketing. We'll show you exactly where potential clients are choosing other firms and how to capture those cases.
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