Stop Losing Pest Calls to the Company That Shows Up First on Google
Your pest control company does better work, charges fair prices, and treats customers right. But the company ranking above you on Google is getting the calls. Every search you don't show up for is a booked route stop you never had a chance to win.
Free audit. No commitment. Takes 15 minutes.
US Pest Control Market
Search on Mobile First
Recurring Customer LTV
Choose First Company Found
Pest Problems Are Urgent. Your Marketing Should Be Too.
When a homeowner finds termites in their walls, a rat in the garage, or wakes up to bed bug bites, they search immediately. They don't comparison shop. They call the first company that looks professional, responsive, and well-reviewed.
If that's not you, it's your competitor. And once that customer calls someone else, they're gone. Probably signed up for that competitor's protection plan, too. That's not one lost call. That's years of recurring revenue walking out the door.
But capturing emergency calls is just the beginning. The real money in pest control is recurring revenue. Protection plans, seasonal treatments, and annual memberships. We build marketing systems that capture urgent calls and convert them into long-term customers who stay on your routes for years.
of homeowners call the first pest control company they find online during an emergency
lifetime value of a protection plan member vs. a one-time service customer
US pest control market size and growing 5% annually with climate-driven demand
Your Routes Should Be Full. Let's Make It Happen.
How We Help
Your Pest Control Growth System
Six integrated services that work together to fill your routes with high-value customers and grow recurring revenue.
Pest Control Websites That Book
Service-specific pages for every pest type, online scheduling, membership plan signups, and emergency service CTAs. Built to convert both urgent and preventive customers into booked appointments.
Local SEO for Pest Control
"Termite treatment near me," "bed bug exterminator [city]," "ant control." We rank you for every pest-specific search in your service area with city-level landing pages and optimized Google Business Profiles.
Seasonal Campaign Strategy
Ant season, mosquito season, termite swarm season. We run targeted campaigns that align with pest activity in your region. Right message, right time, right customer.
Google LSAs & PPC
Google Guaranteed badges and targeted search ads for emergency pest calls. We manage bids, dispute bad leads, and keep your cost-per-lead below industry averages.
Recurring Revenue Marketing
Pest control thrives on memberships and recurring service plans. We build the marketing funnels that sell ongoing protection, not just one-time treatments. Post-service sequences, renewal campaigns, and membership comparison pages.
Reputation & Review Engine
Automated review requests after service calls, professional response templates, and review monitoring across Google, Yelp, and BBB. Your 5-star reputation is your best closer.
Pest-Specific Marketing
Every Pest Type Needs Its Own Marketing Strategy
Termite customers search differently than rodent customers. Bed bug patients have different urgency than mosquito customers. We build dedicated acquisition strategies for every pest category you serve.
Termite Control Marketing
Inspections, Treatments & Prevention
Termite services are your highest-ticket pest control offering. Homeowners panic when they find termites. We make sure your company is the first one they call and the last one they need.
Mosquito Control Marketing
Yard Treatments, Misting & Seasonal Programs
Mosquito season drives massive search volume. We build the campaigns that capture homeowners looking for yard treatments before your competitors do.
Bed Bug Treatment Marketing
Heat Treatment, Fumigation & Inspection
Bed bug patients are desperate and ready to pay premium prices. We capture that urgency with emergency-focused ads and instant-response systems.
Rodent Control Marketing
Mice, Rats, Exclusion & Ongoing Protection
Rodent issues escalate fast. Homeowners search urgently and choose the first credible company they find. We position your brand to capture every rodent-related search in your area.
Wildlife Removal Marketing
Raccoons, Squirrels, Bats & Animal Control
Wildlife removal is high-margin and seasonal. We build campaigns targeting homeowners dealing with attic animals, chimney wildlife, and property damage.
General Pest Marketing
Ants, Roaches, Spiders & Residential Service
General pest control is your volume driver and the gateway to recurring memberships. We market your residential services to convert one-time calls into protection plan customers.
Revenue-Driving Campaigns
Marketing Built Around Your Highest-Value Services
A $2,000 termite treatment deserves a completely different marketing strategy than a $150 general pest call. Here's how we market your most profitable services.
Emergency Pest Calls
Capture panic searches before competitors wake up.
When a homeowner finds termites swarming, a rat in the kitchen, or bed bugs in a hotel, they don't comparison shop. They call the first company they find that looks professional and responsive. Emergency pest searches have the highest conversion rate in the industry. We build always-on campaigns with dedicated landing pages, call-only ads, after-hours messaging, and instant response systems that capture these calls 24/7.
Key Components
- Call-only emergency campaigns
- After-hours landing pages
- Sub-3-second page load
- 24/7 lead capture systems
Protection Plan & Membership Marketing
The recurring revenue engine that smooths seasonal swings.
A protection plan member is worth 5-8x more over their lifetime than a one-time service customer. They renew annually. They call you first for new issues. They refer neighbors. We build automated funnels that convert one-time pest calls into annual plan members. Post-service email sequences, plan comparison landing pages, seasonal renewal reminders, and referral incentives that grow your recurring revenue base.
Key Components
- 5-8x higher lifetime value
- Post-service conversion funnels
- Plan comparison pages
- Automated renewal campaigns
Seasonal Pest Campaigns
Right pest. Right season. Right customer.
Ant season starts in spring. Mosquito calls peak in summer. Rodents invade when temperatures drop. Termite swarm season hits in spring and early summer. Every pest type has a demand window, and the companies that run campaigns aligned with those windows capture the volume. We build pre-season campaigns, weather-triggered ad adjustments, and seasonal landing pages that match the exact pest your customers are dealing with right now.
Key Components
- Pre-season campaign launches
- Weather-triggered ad adjustments
- Pest-specific seasonal pages
- Regional pest calendars
Commercial Pest Control Marketing
Higher contracts. Longer relationships. Different buyers.
Commercial pest control is a different sell entirely. Property managers, restaurant owners, and facilities directors care about compliance, documentation, and audit readiness. The sales cycle is longer but the contracts are worth 10-50x a residential call. We build dedicated commercial landing pages, target commercial-intent keywords, and create content that speaks the language of compliance-driven buyers.
Key Components
- 10-50x residential contract value
- Commercial-intent keyword targeting
- Compliance-focused content
- Property manager outreach
How Many Termite Calls Did You Lose Last Month?
Every homeowner in your service area dealing with pests is searching online right now. If your marketing isn't targeting them specifically, someone else's is. Let's fix that.
Get My Free Pest Control Marketing AuditFree analysis. No obligation. We'll show you where the revenue is hiding.
Pest Control Problems We Solve
We've Heard Every Frustration. We've Solved Each One.
These aren't generic marketing problems. These are the things that keep pest control business owners up at night. We've solved each one, repeatedly, for companies across the country.
Seasonal Revenue Swings
Most pest control companies accept the feast-or-famine cycle. Spring and summer are booked solid. Winter is a ghost town. Protection plan marketing, rodent campaigns for fall/winter, and year-round nurture sequences smooth out the revenue curve. We build a 12-month marketing calendar, not just a warm-weather strategy.
High Cost Per Lead
You're bidding on "pest control near me" against every company in your county. We build pest-specific and city-specific landing pages that lower your CPC, segment emergency vs. preventive intent, and optimize for revenue per lead instead of just volume. CPL drops 30-50%. Lead quality climbs.
One-Time Customers
You solve the problem and never hear from them again. That's a marketing failure, not a customer failure. We implement post-service follow-up sequences, protection plan offers timed perfectly after the initial service, and seasonal re-engagement campaigns that convert one-time calls into annual customers.
Can't Track What's Working
If you don't know which campaigns generate termite inspections vs. ant treatments, you're flying blind on a $500/lead vs. $50/lead difference. We implement call tracking, form attribution, CRM integration, and real-time dashboards so you see exactly what your marketing dollars produce. Down to the dollar.
Losing to National Chains
Terminix, Orkin, and Rentokil outspend you on national advertising. But they can't outrank you locally. Hyperlocal SEO, neighborhood-specific content, community trust marketing, and a stacked review profile makes you the trusted local expert. The local operator wins local search.
Website Doesn't Convert
You're paying for traffic that bounces. Your site loads slow, hides your phone number, doesn't have pest-specific pages, and looks like it was built in 2015. We rebuild it as a conversion machine with emergency banners, pest-type service pages, scheduling CTAs, and click-to-call above the fold.
Our Process
From Audit to Full Routes in 4 Steps
Audit & Strategy
We analyze your market, competitors, current online presence, and revenue goals. You get a detailed roadmap showing exactly where you're losing leads and the fastest path to capturing them.
Build & Launch
Website, SEO foundation, ad campaigns, reputation engine, and tracking infrastructure. Everything launches together so no leads slip through the cracks from day one.
Optimize & Scale
Weekly performance reviews. Monthly strategy calls. We analyze what's working, cut what isn't, and scale the winners. Your cost per lead drops. Your routes fill. Your recurring revenue grows.
Expand & Dominate
New service areas, additional pest specialties, commercial accounts. Once the core system is running, we expand your reach and add new revenue streams through targeted campaigns.
What to Expect
The Results Pest Control Companies See Working With Us
We don't promise overnight miracles. We build sustainable customer acquisition systems that compound over time.
Return on Ad Spend
Targeted campaigns that convert searchers into booked service calls.
Organic Traffic Growth
Average organic search increase for clients in the first 12 months.
Lower Cost Per Lead
Optimized targeting and pest-specific landing pages reduce wasted spend.
Average Google Rating
Reputation management that builds the 5-star presence homeowners trust.
We Don't Just Know Marketing. We Know Pest Control.
Generic agencies treat your pest control company like every other client. They don't understand the difference between a general pest call and a termite inspection lead. They don't know that a WDO report is worth $2,000+ while an ant treatment is $150. They optimize for lead volume when they should be optimizing for revenue.
We know your business model. Seasonal demand curves by region and pest type. The lifetime value of a protection plan member. Why winter marketing matters as much as summer. How to market emergency services differently than preventive programs. What happens when you properly promote termite and bed bug services to the right audience at the right time.
Seasonal Campaign Intelligence
Your ad spend, keywords, landing pages, and messaging shift automatically with pest seasons. Spring ants. Summer mosquitoes. Fall rodents. Winter indoor pests. Every campaign matches the regional demand curve.
Revenue-Per-Lead Tracking
Every call tracked. Every form attributed. You'll know which campaigns generate termite inspections vs. general pest calls, and the exact revenue attached to each. Not just leads. Revenue.
Pest-Specific Campaigns
Dedicated strategies for termites, rodents, bed bugs, mosquitoes, wildlife, and general pest. Each with unique landing pages, ad copy, and conversion paths. Because a $2,000 termite job and a $150 ant treatment need different marketing.
Multi-Location & Franchise Ready
One location or fifty. We build localized strategies for each service area with unique landing pages, separate Google Business Profiles, and area-specific campaigns that don't cannibalize each other.
What Happens If Nothing Changes?
Your competitors keep investing in their online presence. They rank higher. Their review counts grow. Their websites convert better. The gap between their route density and yours widens every month.
Peak season comes and goes. You stay busy for a few months, then hit the slow season wondering how to keep your best technicians employed. The feast-or-famine cycle continues. Revenue stays flat while costs keep climbing.
Meanwhile, the pest control companies that built real marketing systems are adding trucks, expanding territories, and signing commercial accounts. Not because they do better work than you. Because more homeowners can find them.
FAQ
Pest Control Marketing Questions, Answered
How much should a pest control company spend on marketing?
Successful pest control companies typically allocate 8-12% of gross revenue to marketing. For a company doing $500K-$2M annually, that's $3,500-$20,000 per month across all channels. The key is allocation. Emergency campaigns, seasonal pest targeting, recurring revenue funnels, and local SEO each need dedicated budget. We help you put every dollar where it generates the highest return.
How long does pest control SEO take to show results?
You'll typically see local ranking movement within 60-90 days, with significant lead increases at the 4-6 month mark. That's why we run Google LSAs and PPC simultaneously. They generate calls from day one while SEO builds the long-term foundation that reduces your dependence on paid ads over time.
Do you work with pest control companies outside our state?
Yes. We serve pest control companies in all 50 states. Our strategies are built around your specific service area and the pests prevalent in your region. A pest control company in Florida markets termites differently than one in Minnesota markets rodents. Every campaign is localized to your market.
Can you help market specific pest services like termite or bed bug?
Absolutely. Every pest type requires its own marketing strategy. Termite customers search and convert differently than bed bug customers. Mosquito campaigns are seasonal. Rodent campaigns peak in fall/winter. We build separate campaigns for each pest service and track performance independently.
How do you handle seasonality in pest control marketing?
We don't run the same campaigns year-round. Spring ramps up termite, ant, and general pest campaigns. Summer focuses on mosquitoes, wasps, and outdoor pests. Fall shifts to rodent exclusion and wildlife. Winter pushes indoor pests and protection plan renewals. Your ad spend, messaging, and landing pages shift automatically with the demand curve.
What makes you different from a general marketing agency?
We know pest control economics. The difference between a $50 general pest call and a $2,000 termite treatment. Seasonal demand patterns by region. Why protection plan marketing is the key to predictable revenue. How to market emergency services differently than preventive programs. That knowledge means every campaign is built for your business model, not adapted from a template.
Do you help with commercial pest control marketing too?
Yes. Commercial and residential pest control require completely different strategies. Commercial is longer-cycle, compliance-driven, and relationship-based with different keywords, different buyers, and different decision timelines. We build separate campaigns for each and track them independently so you know exactly what's working in each segment.
Ready to Become the Go-To Pest Control Company in Your Market?
Free marketing audit for pest control companies. See exactly where customers are going to competitors and how to turn your online presence into a route-filling machine.
No commitment required. Let's talk about growing your pest control business.