Termite Marketing That Fills Your Highest-Ticket Schedule
Termite services are the highest-revenue segment in pest control. A single treatment runs $1,500-$3,000+. Add a termite bond and that customer pays you every year for a decade. We build the marketing that captures termite leads and converts them into long-term bond holders.
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Avg. Treatment Ticket
Avg. Bond Customer Retention
Monthly "Termite" Searches
Termites Are Your Biggest Revenue Opportunity. Market Them Like It.
Termite services are the backbone of profitable pest control companies. A single treatment averages $1,500-$3,000. A termite bond adds $250-$400 in annual recurring revenue per customer. Over a 10-year retention period, one termite customer is worth $4,000-$7,000 to your business.
But "termite treatment near me" is one of the most competitive search terms in pest control. National chains, local operators, and home warranty companies are all competing for those searches. The companies that capture termite leads are the ones with aggressive swarm-season campaigns, city-specific landing pages, and the reviews to back up their claims.
We build termite marketing systems that don't just capture one-time treatments. They convert first-time callers into bond holders who stay on your books for a decade.
Species-Specific Marketing
Dedicated Strategies for Every Termite Type
Subterranean Termites
The most common and destructive termite species in the US. Massive search volume during swarm season. We build campaigns that capture panicked homeowners during peak swarm activity and year-round prevention seekers.
Drywood Termites
Concentrated in coastal and southern states. Different treatment approach means different marketing. We build region-specific campaigns targeting drywood termite searches and tent fumigation interest.
Formosan Termites
The "super termite" with high brand recognition in the Gulf Coast. Homeowners search this specific species by name. We capture that search intent with species-specific content and landing pages.
Dampwood Termites
Common in Pacific Northwest and coastal areas. Often found in crawlspaces and decks. We target homeowners searching for moisture-related pest issues and wood damage concerns.
SEO & Paid Search
We Rank You for the Searches That Generate Termite Revenue
Your potential customers are searching right now. We make sure your company appears at the top of every termite-related search in your service area.
Our Approach
Your Termite Marketing Playbook
Swarm Season Surge Campaigns
Termite swarm season drives the highest-intent searches of the year. We pre-build campaigns that go live the moment swarm activity starts in your region. First-mover advantage during the 4-6 week window that generates 40% of annual termite revenue.
Real Estate & WDO Inspection Marketing
Every home sale in your state needs a WDO inspection. We build relationships with real estate agents through digital presence and create campaigns targeting "WDO inspection" and "termite letter" searches that generate consistent, year-round lead flow.
Termite Bond & Protection Plan Marketing
A termite bond customer pays annually for years. We build landing pages and email sequences that sell the ongoing protection value, convert one-time treatment customers into bond holders, and automate renewal campaigns.
Emergency Response Advertising
When a homeowner discovers active termites or visible damage, they search immediately. Call-only ads, emergency landing pages, and instant-response systems capture these high-ticket, high-urgency calls before competitors even see the lead.
Pre-Construction & Builder Marketing
New construction termite treatment is a steady revenue stream with builder relationships. We create B2B landing pages and content that position your company as the go-to pre-treatment partner for builders and contractors in your market.
Treatment Comparison Content
"Liquid treatment vs. bait stations," "Sentricon vs. Termidor," "Is termite tenting worth it?" We create the comparison and educational content that captures homeowners in their research phase and positions your company as the authority.
FAQ
Termite Marketing Questions
How do you handle the seasonality of termite marketing?
Termite marketing isn't one-size-fits-all throughout the year. Swarm season (spring/early summer) gets aggressive search and display campaigns. Summer transitions to treatment and prevention content. Fall/winter focuses on WDO inspections for real estate transactions and bond renewals. We shift your budget and messaging with the seasonal demand curve.
What's the average cost per lead for termite services?
Termite leads are premium. Expect $40-80 per lead through paid search in competitive markets, with higher ticket values justifying the cost. We continuously optimize landing pages, ad copy, and targeting to lower CPL while maintaining lead quality. A $60 lead that converts to a $2,000 treatment and $300/year bond is an excellent return.
Can you help us get more WDO inspection leads?
Yes. WDO inspections are driven by real estate transactions, and the search patterns are highly predictable. We build real estate-focused landing pages, target "WDO inspection" and "termite letter" keywords, and create content partnerships that keep your company top-of-mind with local agents.
How do you market termite bonds and annual plans?
We build comparison-style landing pages showing the cost of a bond vs. the cost of re-treatment, email sequences for post-treatment customers promoting bond enrollment, and automated renewal campaigns. The goal is converting every treatment customer into a long-term bond holder.
Ready to Dominate Termite Services in Your Market?
Free audit of your current termite marketing. We'll show you exactly where leads are going to competitors and how to capture your share of the highest-ticket segment in pest control.
Get Your Free Termite Marketing Audit