Water Heater Marketing That Books Installs
Water heater replacement is one of the highest-ticket recurring services in plumbing. We build marketing that captures both emergency "no hot water" calls and planned upgrade customers searching for their next unit.
Get a Free Water Heater Marketing AuditAvg. Tank Replacement Value
Avg. Tankless Install Value
Tank Lifespan = Steady Demand
Annual Tankless Growth
Water Heaters Are Your Most Predictable Revenue Stream. Market Them That Way.
Every tank water heater in your service area has a replacement date. Most last 10-12 years. That's millions of dollars in predictable demand rolling through your market every year. The plumbing companies that capture that demand are the ones marketing for it.
Then there's the emergency side. "No hot water" is one of the most urgent residential searches after burst pipes. These homeowners need same-day service and will pay premium rates for it.
Add in the growing tankless market, heat pump incentives, and manufacturer rebate programs, and water heater marketing becomes one of the most profitable channels in your business. We build the system to capture all of it.
Services We Market
Every Water Heater Category
Traditional Tank Water Heaters
The bread and butter of water heater work. 40- and 50-gallon tanks that need replacing every 8-12 years. Massive recurring demand with predictable search volume.
Tankless Water Heaters
The upgrade sell. Rinnai, Navien, Noritz. Higher ticket value, longer installation time, and homeowners who research extensively before buying. Education-first marketing wins these jobs.
Heat Pump Water Heaters
The energy-efficiency angle. Growing demand from eco-conscious homeowners and those looking to reduce utility bills. Federal tax credits create additional urgency.
Water Heater Repair
Pilot lights, thermocouple replacements, anode rods. Repair searches are often the entry point that leads to replacement recommendations. Capture the repair call, win the replacement job.
Commercial Water Heaters
Restaurants, hotels, laundromats, and multi-unit buildings. Higher-value installations with ongoing maintenance contracts. Different marketing approach for B2B decision-makers.
Water Heater Maintenance
Annual flush and inspection services. Lower ticket but high-frequency touchpoint that builds relationships and generates replacement referrals. Perfect for service agreement marketing.
SEO & Paid Search
We Dominate Water Heater Search Results
From emergency "no hot water" searches to researched "tankless vs tank" comparisons, your company shows up at every stage of the buying journey.
Our Approach
Your Water Heater Marketing Playbook
Brand-Specific Landing Pages
Rheem, Bradford White, AO Smith, Rinnai, Navien. Homeowners search by brand. We build pages that rank for every major water heater brand you install and service.
Emergency vs. Planned Campaigns
A homeowner with no hot water searches differently than one researching a tankless upgrade. We run separate campaigns with different messaging, landing pages, and bidding strategies for each.
Google Ads for Water Heaters
"Water heater replacement [city]," "tankless water heater installation near me." High-commercial-intent campaigns with service-specific landing pages that convert clicks to booked estimates.
Cost Calculator & Comparison Content
"How much does a tankless water heater cost?" "Tank vs tankless comparison." We create the decision-stage content that captures researchers and positions you as the expert.
Seasonal Demand Marketing
Water heater failures spike in winter. We pre-build campaigns and increase budget allocation during cold months to capture the seasonal surge in demand.
Review & Photo Strategy
Before/after installation photos, energy bill savings testimonials, and brand-specific reviews. Build the visual proof that makes homeowners confident in choosing your company.
FAQ
Water Heater Marketing Questions
How do you differentiate between emergency and planned water heater marketing?
We run completely separate campaigns. Emergency campaigns target "no hot water" and "water heater leaking" keywords with urgency-focused ad copy and call-only formats. Planned replacement campaigns target "tankless water heater cost" and "best water heater" keywords with education-focused landing pages and comparison content.
Should we market specific water heater brands?
Absolutely. Many homeowners search by brand name: "Rinnai tankless installer near me" or "Rheem water heater replacement." We build brand-specific landing pages and campaigns that capture these high-intent searches and position you as an authorized installer.
How do you market tankless water heaters specifically?
Tankless requires education-first marketing. We create comparison content (tank vs tankless), cost calculators, energy savings calculators, and detailed installation process pages. These patients research more and convert through educational content, not emergency messaging.
What about marketing water heater financing options?
Financing removes the biggest objection for water heater replacement: cost. We feature financing prominently on landing pages, in ad copy, and throughout the conversion funnel. "As low as $XX/month" messaging consistently improves conversion rates.
Book More Water Heater Installs
Free audit of your water heater marketing. See how many installation leads you're missing and what it takes to capture them.
Get Your Free Water Heater Marketing Audit